Business And Personal Finance

The French Government pointed upward its forecast of public debt to 83.7% of GDP in 2010, 86.5% in 2011, 87.5% in 2012 and 87% in 2013, the report pre-debate ' fiscal stance.

The government maintains its forecast in this document to a GDP growth of 2.5% in 2011 and its projected path of deficit reduction of 8% in 2010 to 6% in 2011, 4.6% in 2012 and 3 % in 2013.

The report, presented to Parliament on Wednesday, was sent to Reuters parliamentary sources.

Until now the government plans a public debt to 83.2% at end 2010, 86.1% in 2011, 87.1% in 2012 and 86.6% in 2013.

According to data released Wednesday by the INSEE, the national debt has increased from 46.5 billion euros in first quarter 2010 to $ 1535.5 billion, or approximately 80.3% of GDP.

This percentage represents an increase of 2.2 points compared to the end of 2009 when the debt under the Maastricht amounted to 1489.0 billion or 78.1% of GDP.

As a result of increased debt, government debt has increased from 43.4 billion euros in the first quarter to $ 1,206.0 billion.

Besides government debt, public debt under the Maastricht Treaty takes into account the social security funds (63.0 billion), Local Government (159300000000) and various agencies of government Central (ODAC 112 600 000 000).

The debt of social security funds has risen from 8.6 billion euros while the local government and other central government agencies has decreased by 2.8 billion in one case as in the other.

The New York Stock Exchange ended down 0.05% Monday, as the Dow Jones 30 industrial yielding 5.29 points to 10,138.52. The S & P 500 is broader, lost 2.19 points, or 0.20%, to 1074.57.

The Nasdaq Composite fell on his side of 2.83 points (0.13%) to 2220.65.

The Nikkei ended down 1.92% Friday in the wake of Wall Street and concerns surrounding the fragile U.S. recovery, the Japanese site having increased its losses after falling crossed a threshold in meeting technical 9800 important points.

The benchmark Nikkei average closed at 9737.48 points and the broader TOPIX, yielded 1.42% to 867.30 points.

The stronger yen resulting from the renewed investor concerns about the global economic recovery has weighed on export groups.

The semiconductor equipment supplier Tokyo Electron, the specialist for Canon digital cameras, and manufacturer of semiconductors Advantest have dropped by 3.71% to 5.61%.

Mizuho Financial Group lost 1.29% after sources had reported that a bank would issue up to six billion new shares increasing by 38% the number of outstanding shares. Last month the organization has indicated that the Japanese authorities had to raise 800 billion yen (7.25 billion euros).

Theolia announced Thursday the launch of a capital increase of 60.5 million euros to strengthen its capital.

This capital increase is subject to underwriting commitments to ensure its implementation up to a minimum of 45.3 million euros, said the developer and operator of wind projects in a statement.

Shareholders holding about 9% stake in Theolia have also announced their intention to subscribe to the operation for an aggregate of 10 million euros.

The subscription price of one euro represents a discount of 57.4% over the closing price as at 23 June, from 2.35 euros.

The operation, carried out with retention of preferential subscription rights of shareholders, will be open from 25 June to 7 July inclusive.It must in particular enable the group to prepay a portion of its debt obligations.

Around 12:20, the title Theolia dropped by around 4.7% to 2.24 euros, for a capitalization of 90 million.

The new CEO of Theolia Fady Khallouf, told Reuters in early June that he wanted the company has a "cost model" on the end of fiscal 2012.

Founded in 1999, Theolia was more fragile in times of crisis than other leading French-backed renewable energy to large groups, like EDF Energies Nouvelles – a 50% subsidiary of EDF – or Compagnie du Vent – owned by GDF Suez.

In late March, the group posted a net cash of 65 million euros, against 94 million at end 2009.

Japanese automakers Toyota and Honda announced that production has ceased in factories strategically important for their activity in China due to a strike at a supplier in the south.

A Toyota plant established in Guangdong province and whose capacity amounts to 360,000 vehicles per year is at a standstill since Tuesday, result of a social movement in a nearby factory manufacturing parts, Denso (Guangzhou Nansha ), controlled by the Japanese Denso.

Toyota said production would be suspended all day Wednesday and had not yet decided on restart.

Honda Motor has announced that his side had halted production in one of two plants Guangqi Honda, one of its joint ventures in China because of supply problems in parts. The plant is stopped can produce up to 240,000 cars per year.

These new shutdowns come after a series of strikes at suppliers in the province of Guangdong and other regions of China.They have exposed the vulnerability of a supply chain lean against the claims of migrant workers who are demanding wage increases.

"The automotive sector in China, including foreign companies, is very profitable, but there was no appropriate adjustment to corporate profits and salaries of workers," said Chang Kai, Professor of Labour Law in Renmin University in Beijing.

HONDA AND TOYOTA IN STOCK retreat

"The strikes in an area like this could give ideas to others. The workers say" if you can solve your problems by strike, why is it that I could not do? "Says the university."This could continue unless major problems are resolved."

Denso plant, which manufactures systems including fuel injection, has ceased shipments since Monday. Groups of workers in blue uniforms were sitting at a company's warehouse on Wednesday.

"The salary here is only 1,300 yuan (155 euros) per month, including vouchers for meals, while my rent I pay 200 yuan a month," he told the official news agency Xinhua said a worker named Zhang, a native of Hunan province.

"I do not feel respected by the department of human resources.They often say "you can leave if you think that other plants are better" when asked something, "said another worker Xinhua.

This wave of strikes makes some investors worried.

Action Honda ended down 1.68% Wednesday and shows a decline of more than 10% since the first strike at a supplier in mid-May

Toyota dropped 1.87% on its side and has lost nearly 9% over the same period.

Crédit Agricole has withdrawn its television campaign featuring the Blues, which was to end Friday. Why?

Continue to broadcast the clip could have a disastrous image of Crédit Agricole. The Blues, especially since this weekend, have a picture unreliable, not near people, arrogant (assisted or exacerbated by the media). However, it does not correspond with what is shown Crédit Agricole: a company safe, stable, close to people. The problem is that the behavior of some players is awful, and in addition, the results do not follow. However, to avoid being eliminated, it would mark that France six goals against South Africa Tuesday. Since there is little chance that this happens, the advertiser uses a sort of "precautionary principle" in removing spots.

By announcing publicly that removes spots, as did the Credit Agricole, is there a clever way of escape?

The public announcement will withdraw its support to a team whose image is tainted, and therefore less aware of his image, leaving with dignity and say "I do not eat this bread, I even gave up the sums expended for dissemination. But it is only a solution of crisis, which comes just days after the incident, and that can not be systematized.

If the advertiser identify more with a player whose image is specifically degraded, as Anelka, his image is it more damage?

There are three main levels of identification. First, with a particular player: if the image is very positive, everything is fine, but when it collapsed, the brand suffers. This is the case today with Nicolas Anelka.But it also happened with Tiger Woods, who was removed from the support of her sponsors when the scandal broke on his morals. Then, identification with the current team. Today, its image is degraded, but if a clean break occurs, with a coaching change, some players and a few victories as a bonus, it can improve quickly. Finally, identification with the image of the team of France's "eternal" is the least risky because it conveys a positive image as a victory for the 1998 World Cup, Michel Platini in 1984, etc. …Other advertisers are still choosing to sponsor the competition itself, which can be systematically identified the winner.

Quick broke his collaboration with Anelka, how to interpret the removal of posters who represented?

The image of Anelka was linked to a particular product, and had made the occasion of the World Cup. Quick did not reflect as strong as that of Carrefour, so it is more vulnerable to changes in its icon image. With the strong personality of Anelka, Quick wanted to show a young image, not uptight, close to the customer chain, breaking the tradition. But he went too far by insulting the coach, by being expelled. His behavior has played, but had he scored goals, it would not have been the same. The butt of Zidane had not hurt much, because he had an aura, a prestigious history in the France team.In the case of the hand of Henry, it was not a glorious gesture either, but the character also had a more positive image. As captain, he led the Blues to victory and held the record for goals scored for France. But Anelka was not such a past linked to the France team to compensate for his loss of image.

What can an advertiser in relation to campaigns already underway?

In this case, there are many technical constraints, and soon. Remove the spot and / or replaced by another, who was in reserve, seems the most prudent, or maintaining the campaign in a different form (such as Quick that removes posters showing too clearly Nicolas Anelka, ed.) Must still be able to do technically. The problem arises especially with promotional products such as Pringles with the image of Nicolas Anelka.They are already in store, and if stocks are too high, it can be difficult to catch up.

Can we assess the practical losses to the deteriorating image of the Blues?

It is difficult to immediately assess the losses, both for promotional products for advertising campaigns. There should be monitoring intruments image, assessing the feelings of consumers to the brand, and to see if there is a stall at the time of this case. Studies will certainly be launched to find out what the French Credit Agricole associate. Another way would be to see if new accounts are less likely after this incident, may not reflect what appears. As for Quick, it's different, because the transfer price is lower: it is easier to change or fast-food hamburger that bank.It should therefore observe, among others, changes in sales.

This kind of incident he struck the image of a poster for a long time, or is it possible to forget that quickly?

Fans may remember a particular event, but it is possible to change the image to separate the brand of these incidents. It should also assess whether the association of the company with the France team goes way back or not. A sponsor like Adidas supports the World Cup last fifty years: they will be less affected in terms of image, because there is a tradition behind. Consumers believe in the quality of its equipment. Similarly, Carrefour identified in its promotions team in France for over ten years. The campaign for a refund of part of a product if France wins the final shows a positive dynamic, a celebration.The bear always wants the team wins, then feel touched by these offers. Carrefour has a long term view that can be profitable in the register of loyalty, fidelity, with a speech like "we support the France team through good times and bad." It is a way to further support "team eternal France", rather than the current, and thus improve its image.